Britain's Got Talent
Throughout the show, contestants must perform in front of the judges, and each year initial auditions have been held in front of a live audience. Auditions precede live shows, where the final 40 contestants perform nightly for a week in order to impress the British public. There have been seven winners to date: Paul Potts, George Sampson, Diversity, Spelbound, Jai McDowall, Ashleigh and Pudsey and Attraction. The winner of each series is given the opportunity to perform at the Royal Variety Performance in front of members of the British Royal Family, including Queen Elizabeth II. The winner also receives a cash prize, which from series 1 to 5 was £100,000, but was increased to £500,000 in series 6 and then lowered to £250,000 in series 7. Britain's Got Talent is known as one of Britain's biggest television talent competitions and has also proven popular throughout Europe. The series 3 live final brought in 17.3 million viewers,. On 18 October 2010, ITV announced that Cowell had signed a new three-year contract renewing Britain's Got Talent until 2013. He then announced on the final episode of Britain's Got More Talent in 2013 that he had renewed the show again until 2014.